Banner – understand technology. experience the brand.

Complex made simple: a modular course series that guides sales staff step by step through technology, brand and quality.

Company profile:

Two operational business units – Automotive and Energy Solutions – from Zwei operative Business Units – Automotive und Energy Solutions – from the cornerstones of the Banner Group. The company has been producing batteries for all types of vehicles since 1937. The Automotive division covers an extensive product portfolio with starter, on-board power and leisure batteries in original equipment (OE) and aftermarket (IAM). The Energy Solutions business unit, based in Thalheim near Wels, focuses primarily on the further development of traction, semi-traction and standby products. Quality, innovation and the development of its employees are at the heart of the company’s philosophy.

Initial situation

Banner faced the challenge of bringing new and existing sales staff up to a common level of knowledge – from technical basics to brand understanding and quality management. In the course of this, they were looking for a modern, flexible e-learning solution to efficiently and sustainably convey complex specialist knowledge and technical basics such as amperes, volts and ohms. In sales in particular, it was important that all employees understood the basics and could apply them confidently in customer conversations.

Solution

Together, we have developed a modular e-learning series with a clear structure and short, interactive units. Content, tasks and videos are sensibly coordinated and interlinked. A particular highlight are the explanatory videos on amperes, volts and ohms, which convey technical topics in a clear and understandable way.

Result

Complex topics become understandable, technology becomes tangible and brand values become tangible. This gives learners confidence, helps them recognise connections and enables them to impress with their technical and communicative skills.

What excites us about this project

„We were excited by the challenge of breaking down complex topics in such a way that they become understandable for everyone. That was the core of this project. We think it’s great that Banner attaches so much importance to providing a solid foundation of knowledge through its courses. This demonstrates not only professional foresight, but also genuine appreciation for its employees. For us, this module is a showcase project – practical, understandable and motivating.“

Customer statement from Banner

“The collaboration has shown how effective e-learning can be when content is prepared in a didactically intelligent way. We were particularly impressed by how complex technical topics are conveyed in an understandable and practical way through the interactive modules. In this way, we are jointly creating a sustainable knowledge base for our sales team.”

– Franz Märzinger, MBA: Head of Sales and Marketing/Member of the Board, Banner GmbH