Why AI content alone does not create learning experiences
How e-learning agencies make a decisive difference with didactics and concepts
Artificial intelligence (AI) is changing the way content is created. More and more authoring tools offer functions that automatically generate text and images or compile initial learning modules. For companies, this offers an uncomplicated way to develop their own e-learning content quickly and cost-effectively. But this raises a crucial question: does this really result in motivating and effective learning environments?
Experience shows that AI can deliver content, but it is still a long way from creating learning measures that are seen as a learning experience and can be integrated into the holistic learning journey. Successful e-learning needs more than just information. It requires a comprehensive view of the learning culture. Building on this, didactics, storytelling, clear structures and a sound concept ensure that learners are given guidance and are led step by step to the desired goals. This is precisely where we at clickandlearn make a difference as a holistic e-learning agency.
Didactic expertise as a foundation
We have the didactic expertise to ensure that the e-learning courses we develop in collaboration with our clients are not superficial, but have a lasting impact. Our concepts create connections and structures that provide learners with orientation and relevance. This is the only way to truly anchor knowledge and lead to behavioural change.
Efficiency and relief for businesses
While specialist departments often lack the time or methodological experience, we as an agency take care of the entire implementation process. Project management, coordination and quality control run in the background, allowing our clients to concentrate on other projects. At the same time, they benefit from our project support: many feel at home with us because we clarify queries and are open to new ideas.
Our collaboration with Billa is a prime example of this:
‘After numerous projects with clickandlearn, we can say that the collaboration has been thoroughly enjoyable and professional. The team always works in a structured and meticulous manner, contributes creative ideas and shows great commitment to every project. They not only manage to design innovative and well-thought-out learning experiences, but also convey complex content in a simple and understandable way.’
– Alexandra Fischer, Billa
The smart use of tools and AI
AI functions in authoring tools are valuable aids when creating texts, quickly checking wording or using AI voices for learning modules. However, the quality varies greatly: not every voice sounds equally professional or emotionally appropriate, and graphics or illustrations are often technically imperfect. The bottom line is that there is no tool that can do everything perfectly. Only the combination of different tools, embedded in didactic and creative concepts, leads to a successful result. This is exactly where we bring our expertise into play.
Creativity instead of standard content
AI-generated content often remains interchangeable. We, on the other hand, stand for tailor-made solutions that respond individually to target groups, reach learners emotionally and thus create captivating experiences. That makes the difference between mere information and genuine motivation. In doing so, we consciously take care to avoid bias – preconceived assumptions and imbalances. Many AI texts automatically adopt certain role models, standard scenarios or generic examples that do not fit a company at all. We develop content that truly reflects the everyday work, language and values of our customers. This results in authentic learning opportunities that are tailored precisely to the respective organisation and its people.
Outside perspective and holistic advice
A neutral outside perspective helps to identify learning needs more clearly and optimise learning processes in a targeted manner. With a full-service approach – from analysis and design to rollout – added value is created that goes beyond mere content generation.
AI builds content, agencies build learning environments
AI is a useful tool that speeds up content production and makes work easier. However, the high quality of e-learning courses is the result of the work of experts who use it to build holistic, methodically thought-out and creative learning environments.
Companies that want to create effective learning experiences benefit greatly from working with clickandlearn, an e-learning agency that guarantees security, quality and inspiration.
